With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social Advertising. If you’ve ever wondered how to make profitable use of social advertising, then you should buy these guys a drink and pick their brain. Short of that, you can […] Author information Justin Stein Justin Stein is one of the first, Second Generation Online Marketers
The last Earned track of the day was Author Rank: Getting the Credit You Deserve, presented by Eric Enge, CEO, Stone Temple Consulting, and Shari Thurow, Founder & SEO Director, Omni Marketing Interactive.
The second Owned track session of the day was SCHEMA: The Silver Bullet, with Daniel Schulman, Director of Search Marketing, Donordigital and Kent Yunk, VP of SEO, 3 Q Digital presenting. Moderator Anne Kennedy opened the session with an interesting tidbit, telling us that Duane Forrester, head of Webmaster Tools at Bing, stated that one crawl costs Bing $0.01 to […] Author information Kelsey Jones Search & Social Consultant at MoxieDot
Dave McMullen, Partner/Strategic Planning at redpepper, and Ranvir Gujral, Co-Founder of Chute, presented the first Earned track session of the last day of SES SF 2013: Innovative Branded Content Campaigns to Drive Engagement.
In the second to last Owned track session of Day Two, Bill Hunt, SES Advisory Board member and President of Back Azimuth Consulting, presented targeted strategies for increasing revenue through search keywords and social data mining. He stated that search keyword mining is directly related to social media, as social data can help you find out […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence
As one of the original and largest conferences with a focus on search engine marketing, SES content runs the gamut of strategies and tactics to help marketers improve their performance. This isn’t an easy task in a world where platforms like Google and Facebook can change the rules from one minute to the next. SES may have had it’s roots in search marketing, but like the “best of the best” search engine marketers, SES has adapted to the changing marketplace and evolved content offerings including: mobile, social, content marketing and big trends like Big Data
The only session I’m liveblogging day one of SES San Francisco conference is this one, “Meaningful SEO Metrics: Going Beyond the Numbers” so the pressure is on the awesome panel including: Todd Friesen , Ray “Catfish” Comstock , Rob Garner and moderation duties handled by Richard Zwicky.
Certainly one of the best cities in the U.S.
QR code on the side of a building? Geek cool. Last week the West Coast Search Engine Strategies conference moved from San Jose back to its roots in San Francisco