With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power.
Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of the Shareaholic Social Media Traffic Report, we reveal data that demonstrates Facebook’s absolute dominance as the leading driver of social referrals to sites across the web. Year-over-year, its “share of visits,” a percentage of overall traffic — direct traffic, social referrals, organic search, paid search, etc.