Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content , says it’s time for businesses to install their own great content leaders, who can bring together expertise from every division in their company to create a great content strategy.
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the traditional format that we’ve known from Jamie Oliver since then. Thus, Food Tube became the food channel that combined recipes, tutorials, funny videos and guest collaborations, leading to 2.3 million followers and 210.577.027 views (as of May 10th) How did it attract such an engaged audience and what can we learn from its success?
Rebecca Galambos is senior digital transformation director at the Prince’s Trust , with some valuable insights into the ‘millennial generation’ through her work. Rebecca will be speaking about this at our upcoming Shift event in London on May 24/25th. I’ve been asking Rebecca about what digital transformation means to her… Can you give us a sneak preview of your presentation at Shift? I’m going to be speaking about how digital transformation and frugal innovation are just as relevant to the third sector as to the world of commerce (arguably even more so given the tight funding environment)
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR.
What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift , a new two-day event taking place at 155 Broadgate, London on 24 – 25 May 2016. Shift is all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform.