Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “ Best Answer ” content marketing strategy
The argument over long-form content and short-form content is one which has been debated from behind keyboards since the advent of the Internet, and one which will doubtless carry on for the foreseeable future. How Do You Measure ROI on Content? There is no definitive method of measuring ROI on content, as each company/brand/site will be looking for something different