Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success. Marketing is no longer about simply being creative with your content and thinking about audience, it’s about actually creating visual content and understanding what type of visual content is going to draw in the right viewers
Search engine optimisation is one of the biggest games worth playing in business. The risks and rewards are huge. There’s a lot of head-scratching, occasional sleepless nights, some incredible eureka moments, and plenty of scope for amateur soothsayers. It can be hard work and it seems to be getting ever more difficult, but it is a lot fun.
By now, we’ve all set up professional Facebook and Twitter accounts, separate from our personal ones. It’s commonplace to find a company sharing, tweeting, and pinning about what’s happening.