For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active users a month—that’s an audience worth addressing
We live in the age of personalization and customization. Businesses are trying to find ways to personalize their services to better connect with overarching trends
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated.
I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved.
What’s the right way to apologize? Here is my foolproof business apology template, along with some notes about apology pitfalls. The post Apology 101: How to Save Your Reputation by @jeanmariedion appeared first on Search Engine Journal .
Many small to medium-sized businesses (SMBs) dismiss link building as something they don’t have time for. SEO in general can often be viewed as an unnecessary nuisance that many SMBs ignore. In fact, link building is absolutely necessary, but only if your business is interested in search visibility
There’s no denying that social media is a powerful resource for brands. With 74% of online adults on social media, it’s an effective way to reach and interact with your audience and share information about your brand. However, social media can also do harm to your business if you don’t understand how to properly manage your social media channels.
As much as we may hate to admit it, the rules are always different for small businesses.
An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place.
Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets.