How often do you perform a mobile phone or Internet search for a business and immediately call that business?
Turnover in the SEM world has been a long-standing challenge as annual churn estimates from Borrell Associates range from 50-70 percent. While every organization cites a slightly different number, the issue represents real revenue dollars as finding and onboarding a new client or a new SEM agency…
If a business doesn’t have a storefront, is mobile, or provides a service to a large geographical area, it is logical that the business owner would want to be listed online in multiple cities. Service providers such as locksmiths, lawyers, accountants, and chains often get their business optimized for the many areas they service
Recently, a friend of mine who works in SEO called to pick my brain about why a particular business wasn’t showing up well online. The business, a Family Dollar Store franchise in Albuquerque, received an 8% customer reach score
Recently, a friend of mine who works in SEO called to pick my brain about why a particular business wasn’t showing up well online.
One of the most important factors in one’s ranking on Google is your volume of citations (i.e. mentions of your business name and address, not just links to your site.) The challenge lies not in obtaining hundreds of citations from any site, but by getting the right citations from the right places
David Ingram and I recently had the pleasure of sitting with Tom Critchlow from Distilled (SEO consultants) for a few hours to asses our local business directory, brownbook.net. A whole load of notes and actions flowed from the meeting — some of which may be very useful to others. Here are a few points to consider *** Read the full post by clicking on the headline above ***
It’s a perceived problem with small business advertising. Anecdotal evidence from local online customers indicates that one of the sore spots for small business owners involves the cost of online advertising. Hmm