So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing . You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic.
As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe… Please visit Search Engine Land for the full article
Last month’s post on the realities of low-cost SEO for small businesses seemed to hit a nerve and got some great responses. One of the best was from a Bill Trott, the owner of Bill’s Pest and Termite in Phoenix, not to mention a guest star on Discovery’s Property Wars….
Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engaging customers. While some say social media and SEO have leveled the playing field, blogging is by far one of the most effective ways for small businesses to achieve numerous business objectives