Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing .
Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite.
It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid. We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you
If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.’ SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including: Huge visibility : over 60 million unique views / month Relevant audience : heavily business focused Improved search visibility: presentations posted on SlideShare tend to rank high in organic search Below are 3 tips to help you achieve success in SlideShare: Optimize Your Content Within SlideShare Similar to search, great content is a prerequisite, but optimization techniques provide the extra secret sauce that result in improved visibility and views within SlideShare
Your customers are experiencing content shock.
A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me. I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try.
Most businesses are aware of the importance of social media marketing, but the number of companies really succeeding at it represent just a drop in the ocean. When you think about it, the world of social media is a lot like the ocean actually – constantly moving and evolving due to trends and feature updates.