We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve
If you want to write amazing content like Ann Handley , don’t be a Dumbo.
In a past life, I was a minor internet celebrity . One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike
The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers