If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too. In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law of averages would provide you with some new followers along the way. And according to new research from Trackmaven, that is broadly true.
Social Media Marketing: The long term and short term value with Avinash Kaushik This interview from #SESNY features Google evangelist Avinash Kaushik on monitoring social media value. Kaushik stresses that social media should be about quantifying your efforts. Companies must determine what they did that ended in specific results, and the economic value that was created due to these efforts