Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing.
I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices
Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers.
Mari Smith exemplifies personal brand through social content Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix
Your audience is important. Knowing the types of people who are consuming your products and services is imperative to the success of your company. Those who ignore their audience and do not discover their buyer personas may soon be serving Tofu to a bunch of Texans, (and that is not going to go over well)