We all want more social shares, but creating quality content, hitting the submit button, and hoping for the best just isn’t enough. With over 1.3 billion users on Facebook and another few hundred million spread across LinkedIn, Twitter, Pinterest, and other platforms, you simply can’t afford not to pay attention social media. Everyone talks about the importance of social media and engaging with your audience, but only a very small percentage of sites and brands are actually doing it right.
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI?
Does your business need better content marketing like this Social Media Examiner contest participant?