We all want more social shares, but creating quality content, hitting the submit button, and hoping for the best just isn’t enough. With over 1.3 billion users on Facebook and another few hundred million spread across LinkedIn, Twitter, Pinterest, and other platforms, you simply can’t afford not to pay attention social media. Everyone talks about the importance of social media and engaging with your audience, but only a very small percentage of sites and brands are actually doing it right.
How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ’s podcast, Marketing Nerds.
The fact that content drives the Internet is nothing new, though today, there is a greater emphasis on the importance of quality. Internet marketers can no longer rely on publishing enormous amounts of thin content on online magazines, low-quality blogs, and article directories to build links and drive traffic to their main websites.
Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful content that engages visitors, 2) To keep that content fresh, and 3) and to save time doing it. So, how do you accomplish this? Well, there are a number of […] Author information Bernadette Coleman Bernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the digital universe
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S
So you want your campaign to go viral… Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose.
If you asked a major brand ten years ago if consumers would share their life’s details, regardless of how mundane, online and, as a result, become the biggest producers of online content and wielders of influence, you would have gotten a firm “no” and likely a confused stare. In the past, major news and entertainment The post Top Trends for 2013: Marketing Moves On appeared first on Search Engine Journal .
Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches. In an increasingly tough marketplace, pull marketing is overtaking push marketing as the most effective way to drive business
At a recent exhibition TRI Hospitality presented some new findings, one of which was quite alarming, if not so surprising.
In Geno Prussakov’s most recent book, “Affiliate Program Management: An Hour a Day”, the author speaks authoritatively on affiliate marketing management, from planning to optimizing results. Prussakov was kind enough to enter the following discussion on intersecting marketing issues. One of the world’s most respected authorities on digital marketing, Geno Prussakov is an author, affiliate The post Marketing Talk: AM Navigator’s Geno Prussakov appeared first on Search Engine Journal .