Social media has become indispensable for reputation management as far as brands are concerned. However, when managing their accounts, it is possible for brands to make mistakes.
You can reach key B2B buyers on social media, but without the right strategies and tactics in place on the right platforms, your social media efforts can end up hurting your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead. The post 6 Huge B2B Social Media Marketing Mistakes to Avoid by @tamweintraub appeared first on Search Engine Journal .
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Buffer examined over 100,000 accounts to figure out how brands have been sharing to social media over the past 12 months. Here’s how it broke down… The post 3 Unusual Lessons Buffer Learned by Studying Over 16M Posts (And 100,000 Brands) on Social Media by @Ashread_ appeared first on Search Engine Journal .
With so much that can be done with your social data, here are a few key metrics that can keep your marketing strategy grounded and focused.
Audi app Anchor launched weeks ago, but has already been gaining in popularity. Be an early adopter and learn the many brand benefits of this platform.
There are two clear period of opportunity stand out when it comes to social media marketing. Here’s what you need to know about the Law of Double-Peak. The post The Law of Double-Peak: How to Maximize the Marketing Potential of Any Social Network by @Ashread_ appeared first on Search Engine Journal
There are several different indicators that you can use to pick the social networks that you should focus on. Here are four steps to help you. The post Which Social Media Network Should You Focus On
A quick Google search will return hundreds of tools and best practice lists for social media. This deluge of information can be overwhelming for small business owners or non-profit leaders working with a limited budget of both time and money. If that sounds like you, we have just what you need! The post Next #SEJThinkTank: Social Media on a Budget: Tools & Best Practices for SM & Non-Profits by @dantosz appeared first on Search Engine Journal
Monitoring your competitors isn’t enough–you need to sit down and analyze the data.