In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current situation and where they need to be in order to succeed. One of those audits is a type that has gained a tremendous amount of popularity given the dramatic increase in attention and budget towards the area.
Long before an army goes into battle, intelligence organizations have been busy collecting and analyzing information about the opposing threat. The right information and insight could lead to a much more advantageous outcome. Inaccurate information or an absence of competitive research can lead to disaster.