Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan. However, things can go wrong in social and when they do, the fallout can be massive and instantaneous
Photo Credit: ISD 191 Performing Arts Programs Most of the people that I know who are really making an impact for companies in the social media space see themselves as marketers, vs. singling themselves out as specific to social media.
When you search Google for “social media consultant” there are about 10,600,000 search results.