Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)?
With more than 2.4 billion users worldwide, Facebook has long been a popular platform for brands both B2B and direct-to-consumer looking to creatively and effectively showcase their products and services. Facebook has released scores of new features over the past several years that have not only helped it remain among the most-used social media platforms — despite facing well-publicized challenges over the past several years — but also increasingly to become a destination for professional business users, and users looking for a social experience markedly different from LinkedIn, Twitter, and Instagram. With Facebook having launched so many new tools for brands to maximize their engagement on the platform, let’s take a look at how five large primarily B2B companies are creatively connecting with audiences through pages, groups, communities, and several other methods Facebook provides
With more than 139 million active daily users and available in over 40 languages, Twitter has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. Twitter has kept up a steady pace of new feature roll-outs over the past few years that have helped it make significant gains as a social media platform not just for consumers, but also for more professional business users than ever.
With more than 645 million users in over 200 countries, LinkedIn* has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. LinkedIn has released scores of new features over the past several years that have helped it remain the foremost social media platform for professional business users. It’s also increasingly become a destination for all manner and size of brands, and users looking for an experience markedly different from that offered by Facebook, Twitter, and Instagram
The more interactions you receive, the further your message spreads, the more results you see.
Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.
Quotes are always re-shared like crazy. This is one of those things that’s almost sure to work no matter how many times you do it. Quotes never get old.
By now, most (but not all) SEO agencies have evolved from just link-building shops to adding other digital […] Author information George Nielsen George Nielsen has been in the internet marketing game since 2008 and is passionate about helping businesses use SEO and inbound marketing to generate leads online. In 2012 he received a B.S
My favorite personal socnet: Instagram! Social media technologies and platforms are now everywhere internet connectivity exists: desktop, tablet, smartphones and even kitchen appliances, cars and wearable devices. While social technology usage has matured significantly, there are many business professionals who either haven’t started or aren’t comfortable with the behavior of public sharing. One of the most common criticisms or objections I hear is that an individual Tweet, Facebook post or image on Instagram isn’t going to make a difference amongst the stream of social noise published every second
When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following: Finding a way to connect with their audience Moving prospects through the buying cycle Growing their network and lists Marketers often talk about their prospects being overloaded with too much information which can lead to an indecisive audience, causing marketers to miss projections and sales goals.