Just about every day I do a Q and A with someone new related to Optimize , online marketing in general or about topics related to our agency’s marketing consulting practice. It might be prep for a journalist interview, blogger interview, Twitter chat or helping a friend out with a book like the Q/A below for Rob Garner (VP at iCrossing and SEMPO board member). Q/A is a great format since so much of search and social media based content discovery is about answering questions