What do B2B marketers need to know about so-called dark social, and what are the best ways to manage and integrate unattributable site visitor traffic? Is the old adage that any traffic is good traffic still true as we knock on 2022’s digital marketing door? As we fall back for daylight saving time, let’s spring forward and take a look at these questions and more
Doesn’t anyone like me? Where have all my likes gone? Likes on Instagram are being hidden, as the Facebook-owned firm recently began expanding a test program hiding the number of likes — or more accurately the small heart buttons we click to show support — that posts on the platform receive, showing the total number only to the person or brand who authored the post.
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique an often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business
HootSuite, the popular social media dashboard, announced it will be launching a new comprehensive social media solution for enterprise business. The HootSuite Command Center will provide measurement, monitoring, and engagement information in real-time across various social media platforms in one centralized location
How Airlines Have Taken Flight with Social Media This infographic from Mashable shows just how social airlines have become over the past few years. How does one of the top airlines fair socially (at the time this infographic was created)?
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI?
2011 Social Sharing Trends [INFOGRAPHIC] A new infographic recently released by Clearspring provides a good overview of social sharing in the past year. I especially liked the breakdown of shares by social media platform. Facts You May Not Know You Didn’t Know: 73% of the top 10 shares were related to death & disaster Twitter makes up 52% of sharing in Japan Google sharing declines by 8% even with the addition of the +1 button Is Google Scheming on Your Location?
One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs
In order for companies to realize the maximum benefit and impact from social media marketing, the pre requisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore.