You just released a new piece of content and want to give it a little bit of traction on social media. While you could sit and wait for it to grow legs on it’s own, you decide to go the easy route and pay people to like share, retweet, or comment. No harm, no foul, right
On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes. But that’s not all: research from Altimeter has shown social media crises are on the rise, year after year.
There’s no denying that social media is a powerful resource for brands. With 74% of online adults on social media, it’s an effective way to reach and interact with your audience and share information about your brand. However, social media can also do harm to your business if you don’t understand how to properly manage your social media channels.
Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly
We talk a lot about social media around here. And there’s good reason for that