When I make new connections on social networks like Twitter, Facebook, and LinkedIn I get excited because 9 times out of 10 I have either made a new friend with a similar interest or have found someone that I can either learn from, or help guide. All too often we forget that the connections we make online are very similar to those we make offline. If you are introduced to “Tim CEO” in a business meeting and you can recognize that he doesn’t offer information freely and needs to be drawn out, then you’ll likely optimize your approach in a way that makes him at ease and gets him talking. Similarly, social media users with different personalities and proficiencies will require that little extra optimization to interact.