SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other journalism. It’s the perfect mix for setting up a social newsroom, as the two have demonstrated at SAP. At the Content2Conversion Conference, the duo offered three T’s of winning the marketing moment by establishing a social newsroom: Talent The two skill sets that each woman brought to SAP’s Social Newsroom dovetail perfectly. Amy, who sees the reporter side, said reporters love to get the big scoop