Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform? Increasing numbers of brands and users have turned away from Twitter since its recent ownership change and subsequent top-down shifts in some of the platform’s fundamental policies
How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones? B2B marketers in 2022 are fortunate to have access to perhaps the greatest wealth of virtual learning opportunities the world has ever seen, as more business is now done online than ever in an increasingly digital-first B2B marketing landscape
In the world of social media, the only constant is change.
This year may very well go down as the year that live streaming video became a marketable asset. It began with the launch of Meerkat in February of 2015, then the launch of Periscope in March and BLAB in April