What are the key areas in the B2B marketing industry where professionals see a need to adapt to meet new challenges? One straightforward way to gauge the pulse of the industry is by asking, and social media polls can offer a uniquely helpful look into the concerns of B2B marketers
Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond? To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work, their outlook for the future, and what we’ve collectively lost and gained over the past year and a half. Audience poll data offers a valuable gauge on the pulse of B2B marketers, and for over two years we’ve run weekly social media polls on our Twitter and LinkedIn* pages
What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us enhance our marketing strategy as we head towards 2022?
What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile , and for several months now have simultaneously also placed a weekly user poll on our LinkedIn* page . We wanted to share some of the fascinating insights you have shared with us in the form of results from our polls, in order to see the trends that have emerged during this unprecedented year.
Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful interactive social media content marketing element. As we first reported in our B2B marketing news, our client LinkedIn recently launched the return of its highly-anticipated poll feature, offering marketers a new platform besides Twitter, Facebook, and Instagram for gathering community sentiment using polls — one that may be the best fit for many B2B brands
The revelations people provide when they respond to online marketing polls include a wealth of industry information. Poll data shows what marketers are thinking about in a variety of important subjects, ranging from everyday tasks to far-reaching future trends
Let’s take a trip down memory lane, all the way back to 2007. The world was a different place