Despite the potentially jargon-heavy title of this piece, we’re actually talking about serious stuff here – which is why you should know what you’re spending time and money doing is worth the time and money. While I think that sentence alone should be a good reason, I’ll expand to three core reasons why knowing the ROI of your social media campaigns is paramount to marketing success
Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers.
Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite.
Many people question the value of social media. Is there a quantifiable ROI
In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses. The question comes from companies feeling the pinch of costs while also desiring to promote themselves adequately
In a few weeks this business blog will be 9 years old.
Are Your Social Media Efforts Worth The Money? This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking. Some of the highlights include: Equation for determining ROI Customer Engagement Importance of ROI 3 Rules for Building Business Relationships Building your network both online and offline requires effort
How do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI?
While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand. We’ve all read about or seen favorite examples going back to Dell Outlet selling a few million dollars worth of discounted computer equipment through Twitter, to Blendtec selling more blenders because of its YouTube videos showing what happens when a Blendtec meets an iPhone, or a rake
One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs