How can B2B marketers amp up their social media listening strategy and put it to use in other areas to become better all-around listeners? Social listening is a vital aspect of modern B2B marketing, providing valuable insight into current and potential future customers, yet many marketers treat it almost as an afterthought.
If you want to have a good business meeting, you want all the participants to actively listen.
Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development.
Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job.
What picture of your brand are you painting in social? I don’t mean metaphorically, I mean what visuals are you using to represent what you do and what your audience cares about? Study and after study indicates that visual content is far more impactful in social than its text-only counterpart, and yet a majority of brands interacting in social aren’t adjusting their content mix accordingly.
Brands on Facebook More Socially Devoted Than Ever In order to be successful on social media channels, regardless of your industry, marketers must be socially devoted, say researchers at SocialBakers.com. Their latest Socially Devoted report and corresponding infographic shows that brands on Facebook have made great strides in both speed and volume when responding to fan interactions with their Company Page. Among their Q4 2012 findings, SocialBakers reports: The average brand response time on Facebook is now 13.7 hours, compared to 20.9 hours in Q2 2012
If you are a B2C company, interaction on a social platform like Twitter can increase engagement and even sales if executed properly. Small businesses like Tender boutique in Birmingham, Michigan have promoted special offers on Twitter and sold out in just a few days . Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as a real-time source of market research.
Creating quality content that not only engages customers but encourages them to share is no easy task. A recent study by Exact Target found that 55% of Facebook users have “liked” a company and then later decided they no longer wanted to see that company’s post.
As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience.