Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of order when it comes to customer service. For social media wiz Dan Gingiss , McDonald’s Corporation’s Senior Director of Global Social Media, customer service is arguably one of the most important pieces of social media marketing.
Social media is a mainstay of B2C marketing, but it’s hard to imagine B2B brands rocking the most popular platforms today.
In this article, you will find out why you should use hashtags, how to use them effectively, and how to find the best hashtags to use and analyze them. The post How to Rock Hashtags (And Why You Should) by @olgasemrush appeared first on Search Engine Journal .
The science of persuasion by Robert Cialdini is very effective in influencing social media strategy. The post Why You Should Use the Science of Persuasion in Your #SocialMedia Strategy by @laurenmonitz appeared first on Search Engine Journal .
Debbie Friez and Ian Cleary Strategy gives you direction, but tools help you get there quicker, says Ian Cleary , founder, RazorSocial at Social Media Marketing World.
Welcome to Web 2.0.
Despite the potentially jargon-heavy title of this piece, we’re actually talking about serious stuff here – which is why you should know what you’re spending time and money doing is worth the time and money. While I think that sentence alone should be a good reason, I’ll expand to three core reasons why knowing the ROI of your social media campaigns is paramount to marketing success
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers
I’ve had the honor, over the past few years years, of working with a wide range of businesses.