SEJ at SES San Francisco: Beyond the Like: Social Media Tracking, Testing & Targeting Session Recap #SESSF by @wonderwall7

In the last Business Intelligence track session of the day, Keith Messick, VP of Marketing at Topsy, and Jon Morris, Founder and CEO of Rise Interactive, spoke about moving beyond the simple desire for “likes” to focus more on how tracking, testing, and targeting can help you create more influential social media campaigns.