Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite.
Many people question the value of social media. Is there a quantifiable ROI
Upon revisiting last year’s post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn’t see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user..
The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on the Web. Recent projects such as Facebook Graph Search and the growth and adoption of Google+ signify the developing relationship between search… Please visit Search Engine Land for the full article
In advance of their SES New York session on social commerce, I wanted to see what tips and tricks moderator Mel Carson and speaker Deitra Mara could share with our readers.