Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing.
The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google’s head of Web Spam Matt Cutts’s strong assertion that the world’s leading search engine will never use social signals to dictate visibility and rankings, there are others who prefer to pay attention to the reputable studies and tests that are demonstrating a direct association between volume of social shares and premier search listings. Regardless of what side of the aisle you stand on, there is reason to believe that Social […] The post How to Master The Art of Social SEO by @JCorriganSEO appeared first on Search Engine Journal
If you want to use Twitter search like a pro, you need to know all the ways that you can use their unique search engine options to find what you are looking for. You can pretty much break it down based on the search itself
Can you project what Social Media will do for SEO?
Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags
Content Marketing Not Performing? Troubleshoot SEO Basics. This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012
The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like social media and content marketing . For marketers in need of practical advice on customer-centric, practical content marketing, a solid framework can be invaluable for an adaptive approach that is thoughtful about overall direction and measurable short term impact at the same time.
With the boom in brands publishing content and the explosion of user generated content from social networks , the competition to stand out is only going to get more challenging for companies that rely on the web to attract new business. Online Marketers that adapt, evolve and scale through a more holistic approach to marketing online gain both short and long term benefits, distinct from competitors reliant on the latest tactic du jour. The process of change starts with acknowledgment that change is needed and then extends to identifying goals, understanding target audiences & communities, developing an approach and tactical mix for reaching business objectives
With nearly 50% of consumers reporting that both search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms.
In the course of providing expertise and advice, I’ve really come to believe that it’s more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social Media. The storytelling business is a competitive one and great messaging isn’t realized until it connects with influencers and those in a position to propagate it. Both SEO and Social Media facilitate discovery of news and information, so PR pros can boost reach and impact by becoming Social SEO savvy