SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.
The Local Web – The Single Largest Opportunity For National Brands This infographic by Balihoo shares the significance of marketing locally to your potential customers. According to this infographic: 73% of online search activity is related to local content 82% of local Internet searches follow-up offline 23.6% the percentage that digital media is expected to represent of advertising by 2015 Featured Team Member Story Sara Duane-Gladden – Is Facebook Advertising the Problem? Or Are Brands Expectations the Culprit?
John Doerr of KPCB calls it “SoLoMo“.