At Pubcon 2014 in Las Vegas I was able to sit down and talk to Steve Wiideman of Wiideman Consulting to discuss SEO strategy development. Steve has a lot of background working with big brands, as well as mid-to-large sized brands. There’s a lot that goes into the strategies put together for these companies and in the video below, Steve sheds some more light on the process, starting with the first phase of strategy development.