In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles on the GenAI hype cycle, we’ll see that successful B2B marketers are those who recognize the value of integrating emotion and empathy into their narratives and ensuring their messages resonate with audiences.
Everything—no matter how innocuous or dated—had its use. It was a mantra he lived by
Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories
Persistence is the quality that often gets attributed to any type of success in marketing and sales. Most professionals will tell you that you have to repeat the same message over and over again until you get satisfactory results.
When you hear the phrase “once upon a time…” your mind likely flashes to some of your favorite childhood stories. But what exactly is it that you remember about these stories, is it: The conflict between Cinderella and her stepmother, that didn’t stop her from finding a happy ending
Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use storytelling to engage and persuade your website visitors
It is not difficult to understand why nearly 50 million Brazilians are connected through WhatsApp; after all, this is a country where wireless communications are considerably more expensive than in the United States. The post What’s Up With WhatsApp Marketing Outside of the U.S.? by @esornoso appeared first on Search Engine Journal
Some brands are inherently sexy, like the Ford Mustang. The name evokes an immediate feeling of caution-to-the-wind youth and speed.
A lot of presentations at this week’s Content2Conversion Conference touched on theories and tactics related to creating customer focused narratives in B2B content. While some marketers might think of incorporating storytelling in their B2B content marketing as a gamble, Laura Ramos of Forrester Research says it’s time to make that gamble.
Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives