The online B2B landscape is a challenging environment for lead generation.
The online B2B landscape is a challenging environment for lead generation. The champs are those who can prove themselves to be the right solution at all the stages when a customer is in the market.
Welcome back to the third and final installment of the B2B Community Manager’s Guide To Identifying True Twitter Friends. In our first two episodes, we explored hands-on tactics for locating target audiences on Twitter based on topical conversations, categories, content consumed, and respected…
Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of SEO best practices for launch, a question arose on the visibility of content marketing assets being..
To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program
SEO is all about words. Which words people search with; how to use them; and where to put them. Choosing the right keywords is imperative to the success of any SEO campaign
Community managers aim to establish authority and offer value to a relevant community by way of sharing awesome, complimentary content, solve problems as they arise, and monitor and moderate topical conversations. Deep community managers know these forms of engagement must be tethered to actionable… Please visit Search Engine Land for the full article
In a recent study from CSO Insights, nearly 83% of marketers indicated that new customer acquisition was a top strategic marketing objective for their organization. While this may seem obvious from the sales perspective, it helps to illustrate the increased alignment between the marketing and sales..
Savvy business to business marketers realize that social media involves much more than opening corporate accounts on Facebook and Twitter. Today, social media offers B2B marketers significant, quantifiable and predictable results. This column explores the top four reasons B2B marketers should…
The role of the online community manager (CM) was born out of the need for brands to connect with relevant people in a meaningful way.