Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning
When you think about the job the search engines have to do it’s pretty daunting.
Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of […] Author information Marcus Tober CTO & Founder at Searchmetrics Twitter Facebook Google+ LinkedIn The post [STUDY] Webmasters and Online Marketers are Missing Out on the Power of Schema.org appeared first on Search Engine Journal .
There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page… Please visit Search Engine Land for the full article
At recent search engine marketing conferences in Chicago and New York (#SESCHI #SMXEast), Google’s Hummingbird announcement was the hot topic, generating endless buzz from industry experts and creating equal unease in the SEO community. Hummingbird is basically a flashing neon sign announcing that Google has shifted its primary search algorithm from keyword matching to semantic […] Author information Rich Benci COO at Algebraix Data Rich Benci is the COO of Algebraix Data.
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types.
Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search.
The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant Global Graph” envisioned by Tim Berners-Lee.
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results.
As documented by case studies in the U.S. and abroad, retail firms can get up to a 30 percent increase in organic traffic by using structured markup like Schema Microdata, GoodRelations and Google Rich Snippets, etc.