Influencer Marketing is positioned to address some of the key B2B marketing challenges of our time: declining buyer trust, improving content quality, reach and effectiveness. On top of that, business marketers are now faced with the additional challenge of in-person marketing being taken out of the mix with many shifting to pure digital and and purpose driven programs. Influencer Marketing presents an even greater opportunity for B2B brands in an all-digital environment to attract and engage customers with authentic content that builds trust.
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010 , and that Google has repeatedly given ranking preference to sites which are optimised for mobile
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. In this year’s study, which should be full released at the end of the summer, Moz surveyed 120 different SEOs on various ranking factors…. Please visit Search Engine Land for the full article
The convergence of digital media and disciplines has driven tremendous demand for best practices integrated marketing and strategy. Fortunately, that’s exactly what Optimize provides – a launching point for how to develop a roadmap and tactics that bring search, social media, content and online PR together to reach business goals. In concert with book promotions like the sold out Optimize Minneapolis event next week, we’re conducting a survey of business, marketing and communications professionals to gain insights on how organizations are using internet marketing tactics like search, social media, online PR and content marketing together.
The convergence of digital media and disciplines has driven tremendous demand for best practices integrated marketing and strategy. Fortunately, that’s exactly what Optimize provides – a launching point for how to develop a roadmap and tactics that bring search, social media, content and online PR together to reach business goals. In concert with book promotions like the sold out Optimize Minneapolis event next week, we’re conducting a survey of business, marketing and communications professionals to gain insights on how organizations are using internet marketing tactics like search, social media, online PR and content marketing together.
One of the report categories from MarketingSherpa that I’ve been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing.
Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011
It’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email. Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a company’s bottom line