I went to another BuzzFeed session today (my last one was takeaways from BuzzFeed publisher Dao Nguyen) because I consider BuzzFeed one of the top publishing outlets online today. Jonah Peretti’s featured session, simply titled Lessons From BuzzFeed, brought a lot of useful insight into why BuzzFeed has become so successful. Peretti started out his session with two key points, which carried throughout the conversation: “Media and communication have really started to converge.” and “When you share funny stuff with your friends or those in your network, you are sharing an experience and feel closer to that person.” In a nutshell, these are […] The post Lessons From BuzzFeed Founder & CEO @Peretti #SXSWi 2015 Recap by @wonderwall7 appeared first on Search Engine Journal
Jack Welch and Gary Vaynerchuk are notorious for being some of the greatest business owners and CEOs that we can learn from today. In their March 14th session at SXSW Interactive 2015, they discussed their thoughts on running a business, work/life balance, and what to look for when hiring employees. Here’s a recap of their discussion, moderated by Jack’s wife, Suzy Welch.
Publisher Dao Nguyen speaks about what makes BuzzFeed so successful, both in mobile, video, apps, and web. The post The Art and Science of Shareability From The Publisher of BuzzFeed #SXSWi 2015 Recap by @wonderwall7 appeared first on Search Engine Journal .
Executive Editor Kelsey Jones and Social Media Manager will be at SXSWi 2015 as press, which runs from March 13-17 this year. The post SEJ Will Be at #SXSWi 2015 by @wonderwall7 appeared first on Search Engine Journal .
From coast to coast, these are 5 women you need to know at SXSW Interactive if you want your company or your client to make a big splash! The post 5 Women to Know at SXSW Interactive #SXSWi by @annebot appeared first on Search Engine Journal .
Creativity in Innovation and Entrepreneurship was a discussion lead by Robert Safian, the Editor in Chief of Fast Company, and John Maeda, Design Partner at Kleiner Perkins Caufield & Byers and former president of the Rhode Island School of Design. The session centered around why Silicon Valley, entrepreneurs, and startups need to embrace creativity and design […] Author information Kelsey Jones Search & Social Consultant at MoxieDot
On of the rooms on the Austin Convention Center’s 4th floor held a block of fifteen minute presentations called ¨Future 15.¨ These presentations varied widely, but mainly focused on self improvement and career advancement (author’s note: this was the case for the sessions I was in Monday). One such presentation was given by Scott Hanselman […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence
This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of Global Customer Success at Hearsay Social and Patrizio Spagnoletto, Head of Digital at Farmers Insurance. Spagnoletto started the discussing by stating that he believes that marketing and sales should be omni-channel, […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence
Hearing about how to predict earned media, which is ¨when the customer becomes the channel,¨ according to Forrester Research, was a packed room and featured experts from The Hershey Company and Visual Measures, among others. The session opened with Seraj Bharwani, the Chief Analytics Officer of Visual Measures explaining why we are so interested in measuring and […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.
The President of website and magazine brand The Atlantic M Scott Havens spoke on how their brand and company has started to run itself like a startup and how magazines and other print media like newspapers can move into the digital space and still be successful. Run the Business Like a Startup Havens recommended that […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.