With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain… Please visit Search Engine Land for the full article
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the… Please visit Search Engine Land for the full article.
Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but Please visit Search Engine Land for the full article