With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd.
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to Twitter : “Ad groups introduce a new level in our campaign hierarchy: one campaign can have many ad groups, and an ad group can have many targeting criteria and creatives