Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible! So, how… Please visit Search Engine Land for the full article
SEO professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO should know, and how SEOs can in turn contribute their knowledge to a successful site architecture. *** Read the full post by clicking on the headline above ***