If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d… Please visit Search Engine Land for the full article.
When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords. Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking, Sisyphus..