Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures of sausage dogs. But first, a little story… It began with me discovering that Darren Hayes, the lead singer of 90s Australian pop band Savage Garden, had blocked me on Twitter. Yes, that’s right, the singer of ‘Truly Madly Deeply’ and ‘To the Moon and Back’ does not wish to hear all the various witty things I have to say on Twitter
Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK
Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK. Looks like Google is testing green Ads.
There is a constant struggle for ecommerce brands to identify the consumers’ needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome.
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores several areas of ad copy A/B testing that sometimes fly under the radar in favor of more commonly […] Author information Igor Belogolovsky Igor Belogolovsky is a digital marketer, armchair landing page philosopher, SEM tinkerer extraordinaire and cofounder of Clever Zebo: the San Francisco Bay Area’s online marketing strategy powerhouse
Great landing pages do not happen overnight or as a lucky happenstance.
When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful
Last month’s column on Why Big Testing Will Be Bigger Than Big Data — encouraging marketing experimentation on a much broader scale than ever before — was well received. But one question came up several times in the comments: how do you enable many marketers in an organization to run… Please visit Search Engine Land for the full article.
CPA Bidding in Google AdWords allows you to set a CPA bid, and then Google will do all the bidding for you. When it works, its fantastic, as you don’t have to spend all day trying to set bids inside the account.