Thought Leadership is a bit part of many B2B brand strategies but Lisa Gately @LisaGately , Principle Analyst at Forrester says most thought leadership isn’t thoughtful or leading, so we need to fix that. What is thought leadership personified?
The pandemic driven digital transformation of B2B marketing to digital first has created all new levels of competition for time, attention and trust.
Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership amongst the customer community as well. Thought Leadership is important for brands and individuals alike because trust is an issue for companies as people navigate misinformation, changing sources and become more skeptical of what brands and their people say. What is thought leadership in 2020
Influencer marketing is in a state of flux.
Just because you create a personal website and call yourself a “social media expert” or “marketing expert” doesn’t make you a thought leader.
Mark my words: Thought leadership will be one of the most important elements to entrepreneurship and career development in the coming years. It essence, it falls under the umbrella of personal branding, but it’s so much more than that.
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine…
Mari Smith exemplifies personal brand through social content Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix