Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app
Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. The cost of the subscription and potential rollout date has not yet been confirmed by the company. However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times
“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming
Meta is widely rolling out its web version of Threads.
Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, reports the Financial Times
Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration
Threads is implementing branded content tools to give marketers access to paid promotion opportunities.