Let’s face facts: e-commerce isn’t the Wild West it was just a few short years ago.
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them
You could argue that an out-of-the-box, uncustomized WordPress installation is the most search engine-friendly CMS out there– but it is also the scarcest variety, rarely seen in the wild. And as soon as you install a theme or plugins that generate HTML code, your new hybrid may not play nice with search engines. Luckily, with Author information Slobodan Manic WordPress developer at ThematoSoup As CTO of Alpha Brand Media , Slobodan is responsible for all IT infrastructure across the ABM network
Happy New Year and Welcome 2013! Also, Happy Birthday to TopRank’s Online Marketing Blog! A little over 9 years ago I started this blog as a way to save and share links to industry news. Over the years it has evolved in many ways thanks to our community and our team at TopRank. Since 2003 Online Marketing Blog has generously shared thousands of posts, reaching millions of online marketers all over the world
It’s amazing how a meme can turn into a stream of content when it resonates well with a community. Recently I was sent a set of interview questions and one of the questions asked about building blog community. I took my response to that one question and turned it into a blog post, “ How to Increase Business Blog Readership, Traffic & Community ” that was well received.
Does Your Inbox Look Like This? We’ve all received them and we’ve all sent them. They can be given but they can’t be taken back
Imagine this scenario: Company XYZ has developed a great business creating products and services, developing marketing programs that explain the features and benefits of those offerings and making sales. The mix of SEO, advertising and newsletter is focused on explaining the solutions offered with the intention of educating and persuading prospects to buy
Google Farmer update paranoia aside, there are plenty of reasons to make content marketing a more prominent piece of your online marketing mix. Content fuels search visibility, social sharing and consumer interaction. Great content aligns customer goals with those of the brand
Online Marketers world-wide are looking towards content marketing as a way to educate, connect with and influence prospects to become customers. Content can also play a big part in lead nurturing and engagement with existing customers. With 9 out of 10 B2B marketers using content in their mix and predictions from the likes of Geoff Ramsey of eMarketer, “ Content Marketing is Critical in 2011 ” and Ashley Friedlein of Econsultancy, “ Content strategy & content marketing: the King is back ” there’s much cause for optimism
Like many others, I recently purchased an iPad out of curiosity. While my intentions were of discovery, I quickly found some productivity gains with blogging. The upside to blogging with an iPad is that it’s portable and you can easily log your thoughts on a screen that is a lot more convenient than typing into an iPhone or other smartphone.