There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page… Please visit Search Engine Land for the full article
Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong. I was searching for Dana Point Jet Ski, which is a real business in Dana Please visit Search Engine Land for the full article