One of the most exciting parts of life is uncertainty.
L-R Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community
by Debbie Friez & Brooke Furry of TopRank Online Marketing One of the best ways to succeed in social media marketing is to not be afraid to test and fail.
[Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months. Among those new faces is content marketing smartie, James Anderson , our new agency Director of Content Marketing. James spent over 9 years as a journalist and editor before moving into the brand publisher space
Flying is one of the most beautiful things in the world to me. There’s just something so breathtaking about getting to see cities from above—their lights twinkling brighter than any nightlight—and being surrounded by clouds that look so fluffy cotton candy would be jealous
“Content is storytelling – storytelling that creates experiences. Customers and communities are insatiable, so you have to feed them content.” At Content Marketing World in Cleveland, Ohio – one of TopRank’s fearless leaders, Lee Odden , spoke with Content Marketers from over 40 different countries on “The Future of Search & Social” in the first breakout session of the day.
Intuit Shares a Social Media Marketing Roadmap for Brands in 2013 Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year. Path to Social Success in 2013 assigns a theme for each quarter; we begin the year by taking a social media inventory
This morning I received a pleasant surprise email from the folks at Junta42 with congratulations to Brian Solis , Brian Clark , David Meerman Scott , Jay Baer and TopRank’s Online Marketing Blog on making the top of the first Junta42 Top Content Marketing Blog s list in 2011. It is more than a little humbling to be included amongst such talented and respected industry veterans. Joe Pulizzi runs Junta42 and is the first person (that I know of) to really popularize the notion of “content marketing”.
It’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email. Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a company’s bottom line