Brands often struggle to hit that elusive mix of creative, timely content relevant to their audience that still directly aligns with their brand. If you have something of a sense of humor, entertaining your audience isn’t that hard
For location-based businesses, ranking highly in Google Places can be a boon to sales. This is not only true on Google.com, but also on many of the country-specific versions of Google as well. In the tourism and hospitality industries, business can use this medium to promote services to people planning trips to their location