This just in: B2B doesn’t have to be boring! People who are on B2B buying committees like to be entertained just as much as everyone else. They use the same social media sites as B2C consumers do, too. Sorry to drop so many knowledge bombs in one paragraph. Take a minute to let it all sink in.
Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch , dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for video game communities.